According to Women's Wear Daily, the Beauty Bank division of Estee Lauder has created a makeup line exclusively for HSN. The brand, called Eyes By Design, is set for a July launch. Price points are expected to be in the range of $16.95 for an eye pencil to $69.95 for a makeup set. As the name might give away, all the products are for eyes. Applying eye makeup is the area most women feel least confident about. Watching how the products are applied on HSN in the comfort of their home and having the ability to call in and talk to an expert will be far less intimidating for some than navigating the makeup counter. I'll be tuning in to HSN in July.
To read full article go to www.wwd.com
Friday, May 2, 2008
Estee Lauder Partners with HSN
According to Women's Wear Daily, the Beauty Bank division of Estee Lauder has created a makeup line exclusively for HSN. The brand, called Eyes By Design, is set for a July launch. Price points are expected to be in the range of $16.95 for an eye pencil to $69.95 for a makeup set. As the name might give away, all the products are for eyes. Applying eye makeup is the area most women feel least confident about. Watching how the products are applied on HSN in the comfort of their home and having the ability to call in and talk to an expert will be far less intimidating for some than navigating the makeup counter. I'll be tuning in to HSN in July.
To read full article go to www.wwd.com
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